Business Development Partner | Profit System Dealer Service
Eric Benson brings more than 20 years of RV industry experience helping dealerships increase profitability, improve operational performance, and deliver exceptional customer experiences. Throughout his career, Eric has worked closely with dealership owners, general managers, sales professionals, finance teams, and service departments to develop practical solutions that drive measurable results.
As Business Development Partner for Profit System Dealer Service, Eric focuses on helping dealerships implement revenue-generating systems, improve F&I performance, and strengthen service department operations. His extensive experience working with RV dealerships across the United States, including dealers representing major manufacturers such as Forest River, has given him a unique understanding of the challenges and opportunities facing today's RV retailers.
Eric is recognized for his ability to identify operational inefficiencies and develop strategies that improve consistency, compliance, customer retention, and overall dealership profitability. His expertise spans dealership performance management, F&I development, service department revenue enhancement, sales process improvement, and staff training.
Working alongside industry veteran Jeff Sellers, Eric provides hands-on support and training to dealership teams through both in-person and virtual programs. Together, they help dealers leverage integrated technology solutions, online contracting capabilities, and proven operational processes that improve both customer satisfaction and financial performance.
Known for his collaborative leadership style and practical approach, Eric has earned the trust of dealership teams throughout North America. His commitment to helping dealers succeed has made him a valued resource for organizations seeking sustainable growth, stronger customer relationships, and long-term profitability.
Core Areas of Expertise
Through Profit System Dealer Service, Eric remains dedicated to helping dealerships maximize profitability while creating a better ownership experience for every customer.